Client: Secretary Plus (part of the USG Group)
Event: Plus Award 

About the client
Secretary Plus helps organizations by pairing up managers and executives and the right secretary, assistant or management assistant. The cornerstones of this service are professionalism and reliability.

The challenge
Secretary Plus contacted &ME to come up with a new and appealing way to make the nomination process for best Secretary Plus secretary more professional and broader. This entailed attracting the interest of more secretaries to the award and adding more content.

The target group:
All secretaries who worked for Secretary Plus in 2004, 2005, 2006 and 2007.

The concept
&ME came up with the idea for a “Plus Award”, entailing an evening program with mini power seminars, the election of the “Most Innovative Secretary” and a National Secretary Debate. At lounges at Ahoy Rotterdam and Spant in Bussum, in “Secretary Plus style” from head to toe, the women were welcomed with drinks and finger food. Around 250 secretaries attended the finals, presented by Mariska Hulscher. Those in attendance took part in mini seminars and the Secretary Debate.

The 3 remaining finalists held a presentation and a finalist film developed especially for the Plus Award was shown. A jury of experts then chose the winner. The program concluded with an informal get-together with DJ entertainment. Apart from the concept development of the award and the complete production and organization, &ME was also responsible for the total production of the award presentation, development of the cases, sponsor recruitment, jury compilation and candidate screening and training.

Communication strategy
&ME took care of the invitation process in which all secretaries received a printed invitation and follow-up by e-mail. &ME was also responsible for the development of a special website in which managers could nominate candidates. This resulted in high website traffic figures. In addition, all of the secretaries’ managers were personally invited to nominate their secretary for the award. &ME also took care of all PR and press releases.

Fun fact: The finalists received beautiful make-up and a training session on talking in public.
Location: Ahoy Rotterdam and Spant in Bussum
Date: 2005 and 2006

The result
Around 250 secretaries attended the Plus Awards, a much higher number than in previous years. The look & feel of the evening was in perfect sync with that of Secretary Plus. The National Secretary Debate was considered highly interesting by participants.