Client: Fight Cancer Foundation
Brand activation and fundraising: Love Life Diner

About the client
Fight Cancer raises money for the Dutch Cancer Society, with a focus on youth. Their media partners are Radio 538 and AH Allerhande. Fight also organizes Swim to Fight Cancer events in various cities and is highly active in fundraising.

The challenge
You can never raise enough funds! But how do you come up with a simple yet effective idea?

The target group:
The entire Dutch population

The concept

Celebrate life!
Love is… eating! In every culture around the world, people gather around the dinner table. What better place to create memories? The idea is simple yet effective. Organize a dinner for cancer research and ask for a donation instead of a bouquet of flowers or bottle of wine. And celebrate life – toast to a memory in the making!

Fun fact: The Hague Blond Tafel network of women organized a #lovelifediner. Thank you, Valegis Law Firm and WTC The Hague!
Location: Across the country
Date: 2017 to the present 

The result
Loads of attention on Radio 538, in (online) media and on Instagram, Facebook and Twitter. Albert Heijn (the leading Dutch supermarkets Delhaize / AH) as media partner – and, of course, an increase in donations! 

Client response: Limore Noach:
We’re tremendously pleased that &ME has made such a selfless effort for our cause. Thank you so much!